“A Fish Named Fred” is a truly unique clothing label which absolutely refuses to be ignored. The Amsterdam based brand was born in 2011 when founder Rob Schalkers wanted to create a new luxury label to “stand out from the crowd”.
He needed an ear-catching name to go with the quirky, outspoken brand he envisaged. Rob’s then 10 years old daughter Isabel suggested “Freddy Fish” for her daddy’s new label, as there was already a computer game character of the same name, it was tweaked to “A Fish Named Fred”.
The SS17 collection is a mix of unexpected prints. Butterflies, flowers, fish and striking graphics adorn the vibrant shirt collection. The eye-catching prints look fantastic teamed with denims, chinos or summery shorts.
Dive into the colourful world of “A Fish Named Fred”…..
Butterfly Print – Aqua
Floral Print – Aqua
White Dots Print – Blue
“To stand out from the crowd” is what A Fish Named Fred is all about.
The brands concept is fresh and colourful, every item, down to the last detail, is designed by the labels own creative team, all the fabrics are totally unique. The company are committed to offering something different – stunning luxury garments at affordable prices.
Broken Fish Fantasy Print – Navy
Fish Print – Navy
Orange Fruit Print – Blue